Joaquín Guerrero is a communications specialist, especially in relation to public speaking. Experienced in the performing arts, he has forged his own method, based on common sense, practicality and direct problem/solution resolution.
Event managers, has it ever happened to you that you prepare an incredible event and the weak point of it is the CEO's central speech? (yes, the same one who hired you).
Joaquín is the antidote to this situation, he is the one who makes the icing on the cake work as such.
"A flawless event can be ruined in five minutes… if the CEO doesn't know how to speak in public."
Why do big companies organize spectacular events… and leave the CEO’s speech to chance?
Event managers, has it ever happened to you? You prepare an incredible event, the design is impeccable, the production is measured to the millimetre, the catering is close to perfection… and when the key moment arrives, the CEO's speech, the result is a disaster. A speech without soul, without rhythm, without impact. And the worst: without preparation.
This is where Joaquín Guerrero comes in, a communications specialist and expert in transforming mediocre presentations into memorable speeches. His method, based on practicality and direct problem solving, turns any leader into an authentic and effective communicator.
How a good speech can make a difference at an event
In the corporate world, communication is not a luxury, it is a necessity. An event can be perfect in production, but if the key message does not connect with the audience, the investment loses impact. This is where the power of storytelling, technique, security and connection with the public comes into play. And Joaquín Guerrero knows it.
The problem: CEOs who underestimate the importance of speech
We've seen it all: executives who improvise on the fly, PowerPoint presentations filled with illegible data, mechanical speeches without soul or structure. A good CEO must be a leader in all aspects, and that includes communication. It's not enough to "know the business" - you have to know how to tell it.
The solution: Warrior Method for public speaking (and without an audience)
Joaquín Guerrero not only trains executives for great speeches, but works on something deeper: improving communication in any context. His approach is not based on empty tricks or prefabricated formulas, but on enhancing authenticity, security and clarity.
Its key points include:
Strip away unnecessary layers: Get back to the essence of each message and connect with your audience.
Realistic preparation: Don't memorize a script, but structure ideas logically and naturally.
Body and voice control: Because communication is not only verbal, body language is key.
Meaningful improvisation: Knowing how to react to unforeseen events without losing focus of the message.
Building trust: If the speaker doesn't believe in his or her own message, the audience won't either.
Public speaking is a skill, not an innate talent
Joaquín is clear: no one is born a great communicator, but everyone can become one. It is all about training, awareness and practice. And at events, where every detail counts, communication cannot be the weakest link.
If your event is impeccably staged, don't let the speech ruin it. With the right preparation, the CEO's speech can become the most powerful moment of the event. Because communicating well is not an option, it is an obligation.