Today on Desmurphybrillador, Héctor interviews Alba Torregrosa, Senior Brand Marketing Project Manager at Frontify, one of our best clients.
She was one of the driving forces behind the first edition of Paradigms, the event that brings together the world's top branding professionals to discuss new trends in the sector.
This is the first client we've brought on the podcast to talk about without filters... and we admit that it made us a little dizzy. Here's the interview 🎙️.
"Taking an event to the next level is easy to say, but difficult to do"
Paradigms 2024: Interview with Alba Torregrosa, Senior Brand Marketing Project Manager at Frontify
Today on El Desmurphybrilador , we spoke with Alba Torregrosa , Senior Brand Marketing Project Manager at Frontify , one of our best clients.
She was one of the driving forces behind the first edition of Paradigms , the event that brings together the world's top branding professionals to discuss the most innovative trends in the sector.
This is the first time we've brought a client onto the podcast to talk without filters... and we're not going to deny that it made us a little dizzy.
In this conversation, Alba tells us:
✅ How he went from working at Inditex to leading marketing projects in an international company
✅ Frontify's evolution from a 20-person startup to a company with over 300 employees
✅ The importance of brand consistency and how to manage branding assets globally
✅ The origin of Paradigms , how it has established itself as a benchmark in the sector and where it is going
And of course, we talk about Rome, this year's event, the magic of space and the logistical challenges of organizing a convention of this caliber in a historic city.
If you want to know how a brand is built from within and how an event that brings together the brightest minds in global branding is managed, press play.