#11 - Victor Sanchis: the ALL-ROUND FILMMAKER, the importance of always having a CAMERA ATTACHED
We chat with Víctor Sanchis, an all-round filmmaker who has filmed everything from extreme desert races to the most chic events for fashion brands. He explains the importance of having a camera attached to us in our daily lives to project what we really do. We will also talk about the importance of the visual image when it comes to winning big clients and the power of demonstrating real work for real projects.
"If they don't see you, you don't exist. The importance of audiovisuals in events"
If you don't have a camera, you don't exist
The importance of image in events and the business world
You can tell a thousand times what you do, but if you don't show it, it doesn't exist. Today we talk to Víctor Sanchis, an all-terrain filmmaker who has recorded everything from extreme races in the desert to exclusive fashion events. He tells us why any business, personal brand or event needs a camera attached to it and how image is the key to selling and growing.
Why is image key for any event or business?
Audiovisual content is not a luxury, it is a necessity. If you don't document what you do, if you don't show how you work and the results you achieve, no one will see it. Brands, clients and attendees need visual references to trust you.
The image as a letter of introduction
A good image sells more than a speech. When a potential client wants to see what you do, they don't look for a PowerPoint or a catalogue, they look for a video or a photo that shows them what you are capable of doing.
The power of video in the world of events
Videos capture what words can't. An event is fleeting, but a good video keeps it alive forever. Big brands know this and use it to attract new customers and build credibility.
How good audiovisual content helps you win clients
Show real experience → It's not what you say, it's what you teach.
Build trust → A well-produced video shows professionalism and attention to detail.
Increase conversion → A good visual portfolio closes more deals.
It is your best marketing tool → Social media and ads are based on audiovisual content.
It sets you apart from the competition → If you have better content than others, you win the game.
Video and photography are not optional. They are the key to showing what you do and convincing those who don't know you yet. And if you think you can sell without an image, try doing it in a world where everything comes in through the eyes first.