Oscar Sanjuan, art director of Marca Condal, shares his journey through the world of events, revealing how to fuse art and magic to create unique experiences. Learn his tricks to stand out in a sector that never stops evolving and captivate your attendees like never before.
"Discover how to transform any event into an unforgettable work of art."
How to Mix Art and Magic at Events to Create Unique Experiences
The world of events is constantly changing, and in this podcast we talk to Oscar Sanjuan, art director of Marca Condal, who reveals how art and magic can merge to design unforgettable events.
If you're looking to stand out in this competitive industry, read on to discover practical tips and tricks that will help you take your events to the next level.
Art as a driving force of events
Art is much more than just decoration; it is the soul that gives life to events. According to Oscar Sanjuan, incorporating artistic elements allows you to tell a story that connects with attendees, creating memorable and differentiating moments.
Examples of Art in Events
Custom installations: Reflect the brand identity or purpose of the event.
Live performances: Actors, dancers or musicians who interact directly with guests.
Immersive decoration: Spaces that transport guests to another universe.
When art is used strategically, it goes from being a mere decoration to becoming an experience that makes a difference.
Magic as an Element of Surprise
Magic is not limited to illusionist tricks. At events, it represents the unexpected moments that surprise and excite. Oscar defines it as the spark that transforms the ordinary into the extraordinary.
How to Integrate Magic into Your Events
Innovative technology: Use projections, holograms or mapping to create unique visual effects.
Immersive narratives: Design a storytelling that captures attention from beginning to end.
Surprise moments: Plan shocking revelations during the event to keep things interesting.
Magic is that element that attendees do not forget and that makes them talk about the event long after it has ended.
Oscar Sanjuan's Keys to Creating Memorable Events
Oscar shares three fundamental pillars to achieve the perfect balance between art and magic:
Connecting with the audience: Every event should be designed with the target audience in mind.
Attention to detail: From the choice of space to lighting, every element counts.
Constant innovation: Don't be afraid to break traditional rules to surprise and stand out.
These principles are essential to designing experiences that not only meet expectations, but far exceed them.
The Evolution of the Events Sector
The events industry is dynamic and competitive. Current trends point towards immersive and personalized experiences, where art and magic play an essential role. The key is to stay up to date and adopt disruptive approaches to remain relevant.