Size doesn't matter when creativity is at its core. In this chapter we explain how to leverage the freelance figure within an agency to work with a structure with practically no fixed costs and how we have elevated this method to its maximum expression in the corporate events sector.
Discover how an agency with no fixed costs has revolutionized the events sector.
Creativity without limits: How Marca Condal has taken the freelance structure to its maximum expression in corporate events
The no-cost agency that's changing the game
In a sector where the norm is to have huge offices and teams on the payroll, Marca Condal has opted for a completely different model. Without rigid structures, without exorbitant fixed costs and with total flexibility to create unique events.
Why choose a freelance team instead of a traditional agency?
Event agencies often have closed templates, which means they have to use their internal staff, regardless of whether they are the best for each project. Marca Condal breaks with this pattern and builds tailor-made teams, always selecting the best professionals for each event.
The key to success: An elite team for each event
A Dream Team is formed for each event. Instead of working with a fixed team that imposes limitations, the best specialists in each area are chosen: scenography, production, technology, lighting, sound and user experience.
No giant offices, no fixed costs… and no limitations
In the business world, growth is associated with large infrastructures, but is it really necessary? Marca Condal has shown that it is not. All the money that in other agencies is spent on maintaining offices or permanent staff, here is invested in creativity and impeccable execution.
The traditional model vs. the new era of events
360 agencies have been the standard for years, but many remain superficial. They sell a complete service, but in reality they depend on external providers. The difference with Marca Condal? There are no unnecessary intermediaries here that inflate costs.
Saying "no" so you can say "yes" to the events that really matter
One of the keys to Marca Condal's success has been learning to reject projects that do not fit with its philosophy. Instead of accepting soulless events, they prefer to focus on those that challenge them on a creative and strategic level.
Flexibility as a competitive advantage
By not being dependent on a rigid structure, they can adapt to each project with complete freedom. There is no need to justify the existence of a fixed internal team, which allows for the creation of more innovative and personalized events.
Growth without losing the essence
The challenge for any expanding company is to maintain its DNA. In this episode, Cristina and Héctor explain how they have managed to grow without losing the essence that sets them apart.
Listen to the full episode now
If you want to know how an agency works without barriers and creative limitations, this episode is a must. Discover how disruptive events can be created without the burden of traditional structures.