Celebrating a 60th anniversary is a key moment for any company, an opportunity to commemorate its history with a memorable event. However, when the challenge is to organize it in a space as emblematic as the National Art Museum of Catalonia (MNAC) in Barcelona, planning, logistics and execution must be impeccable. A quick set-up, a unique experience design and a completely personalized approach were the key to making this celebration an absolute success.

Every detail of the event was designed with the aim of creating an impactful experience. From the welcome to the gala dinner, through live shows and immersive visual experiences, everything was structured so that the more than 650 attendees could experience a night that marked a before and after in the history of the brand. The combination of a space of high artistic value, a first-class audiovisual production and a strategic development of the event's narrative achieved an unforgettable celebration.

An emblematic space as a unique setting

The MNAC in Barcelona was the chosen venue for this anniversary, a space with an imposing identity that required a precise adaptation that respected its structure. The transformation of the museum into a venue required detailed logistical planning, ensuring that each installation and each experience were aligned with the regulations of the venue, without losing the impact and spectacularity that the event required. The result was a perfect balance between elegance, innovation and staging.

A night full of memorable experiences

Every moment of the event was designed to surprise. From the first moment, guests were greeted with a welcoming experience that set the tone for the evening, generating anticipation and excitement. An exclusive photocall captured the essence of the event, while a live show provided the dynamism and energy needed to elevate the experience. The gala dinner , designed with a high-level gastronomic proposal, became the ideal meeting point to celebrate the brand's achievements.

Finally, a series of immersive visual experiences transported attendees through the company’s history and future, closing the evening with a memorable brand projection.

Figures from a night for the history books

Attendees 650 people celebrated this milestone in an incomparable setting

Location The emblematic MNAC in Barcelona, perfectly adapted for the occasion

Assembly time An express logistics deployment with absolute precision

Personnel involved Millimetric coordination between production, catering, entertainment and audiovisuals

This 60th anniversary was not just a corporate event, but a statement of evolution, innovation and growth. A celebration that will remain in the memory of every attendee and that consolidated the brand's identity with impeccable execution.