BC&B Sunset Views
So we surprised
The great intellectual property brand Becerril, Coca & Becerril, chose Marca Condal as the host agency in Barcelona for its grand opening cocktail at the INTA fair. A medieval castle, knights, themed cuisine, ambient decoration that flowed with the reception of the guests and live music with the best covers of the moment.
A medieval cocktail at Montjuïc Castle for INTA
When it comes to organizing a high-level event at the world's most important intellectual property conference , the key is to create an exclusive, memorable experience that is aligned with the brand's identity. For Becerril, Coca & Becerril , we selected an unrivaled setting for their grand opening cocktail party for INTA in Barcelona : the imposing Montjuïc Castle .
The 500 guests were welcomed in an environment that transported them to another era, where medieval elegance, themed cuisine and live music created a unique atmosphere. From the moment guests arrived, every detail was designed to immerse them in an evening that combined history, exclusivity and entertainment.
A castle turned into a prestigious event
Montjuïc Castle , with its imposing architecture and privileged location above the city of Barcelona, became the perfect setting for this welcome cocktail. The carefully designed setting fused medieval elements with a sophisticated approach, ensuring that the experience was immersive without losing the elegant tone of the event.
Gastronomy, music and entertainment in an unforgettable night
The event was marked by carefully themed gastronomy , inspired by medieval banquets but with a contemporary and refined touch. Live music brought dynamism to the evening, with a band playing the best covers of the moment , raising the energy and festive atmosphere of the cocktail. In addition, the presence of knights and medieval characters added an interactive component that made each guest feel part of a unique experience.
Figures from a night for the history books
Attendees 500 guests enjoyed an exclusive event in an incomparable setting
Location Montjuïc Castle, transformed into an elegant medieval setting
Experience Themed cocktail, historical setting, live characters and live music
Relevance Inaugural event within the framework of the most important intellectual property congress in the world
This cocktail not only marked the beginning of INTA in Barcelona , but also became a benchmark for how to combine history, exclusivity and entertainment to offer a memorable experience at an event of international prestige.