Gurobi Live Barcelona
So we surprised
A conference can be approached in a thousand ways, but we like to merge it. Fusing business, leisure, gastronomy and experiences. Mixing music, talks, opinions and smiles. Generating moments that provoke the guest, that show them something more about the destination and that they can go home with some anecdote. We like to go further in corporate conferences and conventions to be able to contribute something more than simply ordering suppliers.
Gurobi Conference: merging knowledge, experience and emotion in Barcelona
A conference can be approached in many ways, but when you manage to merge business, leisure, gastronomy and experiences , the impact is much greater. For Gurobi , we designed an event in Barcelona that took the idea of a corporate convention one step further, turning it into a memorable experience for its 300 guests .
From IMO Barcelona , where the main sessions took place, to an unforgettable dinner at the historic University of Barcelona , every moment was designed so that attendees could not only learn and connect, but also immerse themselves in the essence of the city and take away indelible memories.
A conference beyond the content
Presentations and talks were the mainstay of the event, but we wanted to go further. We opted for a dynamic and inspiring format , where the combination of live music, interactive spaces and organic networking opportunities kept the energy going throughout. The key was to create an environment in which attendees not only absorbed information, but also lived the experience of Barcelona in an authentic way.
A dinner in an emblematic setting
To close the day on a high note, we took the attendees to a unique setting: the University of Barcelona , a space steeped in history and elegance. There they enjoyed carefully selected cuisine , which not only surprised with its flavours, but also reinforced the connection with the local culture. The fusion of the academic atmosphere, the excellent cuisine and the relaxed conversations created the perfect balance between formality and enjoyment.
Figures from a value-added conference
300 Gurobi guests enjoyed a complete experience in Barcelona
IMO Barcelona locations for the conference and University of Barcelona for the gala dinner
Experience Inspiring talks, live music, high-level networking and dinner in a historic setting
Objective Transform a corporate convention into an immersive experience that combines knowledge, culture and emotions
This event proved that conferences can be much more than structured content , and that when the right elements are combined, they create a lasting impact on attendees. Because the best events are those that are lived, felt and remembered.