Summer events have the power to break the routine, transport attendees to new worlds and generate unforgettable memories . For MAD , we designed a unique experience at the Farinera de Sant Lluís , where every detail was thought out to immerse guests in a universe of magic, dancing, music and fun .

A camp designed from scratch to experience the magic

From the moment attendees stepped through the entrance, they were greeted with an event concept that went beyond a simple celebration . Into the Wild was not just a name, but the starting point of a story that they themselves were going to discover and star in . The combination of immersive settings, interactive experiences and a vibrant atmosphere made every moment full of surprises.

Music, gastronomy and experiences for an unforgettable night

Every corner of the camp had something special: from live music zones to spell and ritual spaces, where guests immersed themselves in magical experiences designed to spark the imagination. Themed gastronomy complemented the atmosphere with flavors designed to accompany the narrative of the event, while the party and ambiance kept the energy high .

Figures from an unforgettable summer event

Attendees An exclusive event for MAD, where history and fun were the protagonists

Farinera de Sant Lluís location , transformed into a magical camp full of surprises

Experience Live music, themed cuisine, immersive atmosphere and a story to discover

Objective Create a unique summer experience that combines fun, interaction and magic in a natural environment

This event was not just a celebration, but the beginning of a story that will continue to evolve , because in Into the Wild, the real magic is in discovering what comes next .