When a major brand like Volkswagen gets involved in a cause, the impact goes far beyond the commercial action. On this day, the brand combined its sales strategy with a charity challenge aimed at raising funds for the fight against ALS , demonstrating that business success and social responsibility can go hand in hand.

A unique space for a transformative experience

The event took place at Pangea Travel Store , a former theatre converted into a unique space in the centre of Barcelona. An environment that provided the ideal atmosphere for a meeting where training, motivation and social commitment merged into a single experience.

Coaching, social impact and networking in one day

Participants experienced a coaching session specializing in the integration of leisure and sales , exploring new ways to connect with customers through purposeful commercial actions. The day was designed to generate applicable learning , demonstrating how corporate social responsibility can be integrated into the business strategy of a major brand.

In addition, the event featured a carefully curated gastronomic experience, offering a networking space where attendees could share ideas, generate connections and strengthen Volkswagen's vision as an agent of change within the sector.

A social activity model for companies with real impact

This event was a clear example of how social activities for companies can transform corporate dynamics, combining training, networking and a higher purpose. When a brand's success goes beyond the product and becomes a tool to change lives, the difference is noticeable.